Voice Commerce Search
Voice search is a trend that will undoubtedly continue to grow in 2021. Both Google and Amazon are actively investing in voice technology – and if Google and Amazon are into it, then everyone else will follow suit.
Optimizing your website for voice search in 2021 will modernize your website and open up your site to new opportunities.
Multichannel sales at the top
COVID-19 will heavily impact eCommerce trends in 2021. One of the most tangible trends will be the need for multichannel sales - you’ll be seriously underpowered if you’re selling from just one site. Furthermore, integrating your site with various social media platforms (TikTok, Instagram, Facebook, and others) will be effective platforms for selling. That’s part of developing your brand multi-functionally.
Artificial intelligence and augmented reality
Competition in 2021 will be fierce, and AI is increasingly attractive as a means of differentiation from competition.
By adding AI to your site, you’re giving customers the touch/feel experience of a high street store, together with the ease and convenience of online shopping.
New payment methods
Mobile payment apps on your website are an essential convenience for online customers, and we think they’ll explode in 2021. The more varied payment methods there are available, the more customers will buy and the more they’ll return. What price cryptocurrencies in 2021?
Mobile eCommerce will supersede desktop
It’s reckoned that in 2021, over 70% of all online purchases will be made from mobile devices.
Mobile configuration for different devices will be essential. In 2021, you should renew your focus on the mobile version of your website.
eCommerce is going Green
It’s thought that in 2021 green consumption will take centre-stage. Every year this trend gains new momentum. Buyers will dictate that the sustainability of a product influences their decision.
This applies not only to sustainable packaging and sustainable delivery methods but also to companies working to preserve the world around us.
Personalization
In this eCommerce age, personalization and customization for each client shows them that they really matter to you. Users will return for more, if not for a product or service, then at least for the top-notch user experience that they received.
You can create personalized newsletters, add a chatbot to your site, and many more options. Personalized sites will win in 2021. Studies show that after personalization, revenues can grow by as much as 25%.
Dynamic pricing
Dynamic pricing software helps you set the best price for the product you are selling. This software collects and analyzes data from your competitors and shows you up-to-date data on the recommended price you should set. Adding dynamic pricing software to your website in 2021 will help companies stay competitive, save time finding all this information on their own, and attract more customers. And without it, you might find that however strong your proposition is, you’re priced out of the market.
A word from the author:
Our software Profitizer, is an app that makes it easier for eSellers to understand their marketplace profit & loss data from the top of their business right through to individual or grouped product profitability. For Amazon, eBay, Etsy and other marketplace sellers, Profitizer is “Profit and loss, made simple”.
Find out more: https://www.profitizer.app
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