The global pandemic has upset the retail applecart like nothing before it. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses of all kinds have felt the heat this summer. Global surveys of consumer activity still, however, position eCommerce as the place to be to overcome the gloom of Covid-19.
The data suggests that by thinking strategically eSellers can checkmate their competition for the rest of 2020. Here’s a list of the ecommerce playbook essentials and how important they’ve become post—lockdown, to stay ahead of the chasing pack:
1. Quick website loading (Rose between ten to 15 percentage points, from pre- to post-shutdown)
2. Craft a seamless online browsing experience (Rose 12 to 23 percentage points, from pre- to post-shutdown)
3. Identifying and targeting your target customer’s preferred channels
4. Relevant messaging and promotion strategy (A key reason for 12-21% of customers to shift brands)
5. Informative product descriptions (Top factor for a great online browsing experience)
6. Clear product pictures to facilitate a good look and feel facilitating the user experience
7. Free delivery and returns
8. Fast delivery within one or two days
Smart thinkers CAN stay ahead of the game, and future-proof their online businesses. Happy hunting!
A word from the author:
Our software Profitizer, is an app that makes it easier for eSellers to understand their marketplace profit & loss data from the top of their business right through to individual or grouped product profitability. For Amazon, eBay, Etsy and other marketplace sellers, Profitizer is “Profit and loss, made simple”.
Find out more: https://www.profitizer.app
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