eCommerce, more than any other retail environment, is a moveable feast. From product selection through to ad spend there are so many moving parts, and many of them beyond the business owner’s control, that keeping track of money flowing in (and out!) of an eCommerce business can be a thankless task.
I attended a seminar for eSeller entrepreneurs recently during which the attendees were asked to put up their hands if they actively tracked their organisations profits and losses. Less than 10% raised their hands. During the day, it became clear to me that many of the people in the room simply had no idea whether they were actually making any money.
It’s easy to get caught up in sales volume, particularly when things are going well ... and the bank account, at face value anyway, appears to be healthy. Numbers, after all, can be boring ... and diving beneath the surface of a seemingly glacial ocean might reveal hidden depths that are not so tranquil.
But dive we must. That’s the only way we can foresee and head off future storms. It’s the only way to properly plan for the future and make healthy long-term plans for our businesses that take account of all eventualities, seen and unseen.
And that’s where Profitizer comes in. Profitizer is an app developed by eCommerce business owners, for eCommerce business owners. It allows you an at-a-glance view of the true profitability of your business, across multiple products platforms and portfolios. You can drill down to the actual profit earned by a single product, taking account of ALL your expenditure (including manufacturing, shipping, PPC and off-platform expenses), or you can group products together to account for the profitability of a product series or brand ... or, of course, you can simply oversee the profitability of your entire business as a whole. All at the touch of a button.
See below to see more. If you’re a bit woolly around the edges regarding P&L’s and how to read them, we’ve created a brief workshop to work through. Just scroll down our home page and register for free access.
Do it now...and take control of your business and its future.
A word from the author:
Our software Profitizer, is an app that makes it easier for eSellers to understand their marketplace profit & loss data from the top of their business right through to individual or grouped product profitability. For Amazon, eBay, Etsy and other marketplace sellers, Profitizer is “Profit and loss, made simple”.
Find out more: https://www.profitizer.app
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