We all know social media, right?
It’s simple and straightforward for personal use - but it can be useful and financially rewarding for your business as well.
The key is in familiarizing yourself with the different types of social media and understanding what each can offer to boost your eCommerce business. Here’s our top 5:
1.Relationship networks
Relationship networks help you to maintain a consistent online presence.
Contrary to popular belief relationship networks are by no means the oldest form of social media, but they are certainly the most recognizable and defining. Of course, the most prominent one is Facebook.
The concept is this: a relationship network will allow a person to keep their communication—from random thoughts, events attended, milestones, photos, messages, down to the music that you’re listening to—all on a single timeline. Simple, easy to follow, and therefore easy to tap into.
2.Media sharing networks
Media sharing networks offer an engaging point of contact with any audience.
Product-centric ecommerce businesses have a lot to gain from media sharing networks -a type of social network driven by a specific medium. Instagram is by far the most popular one for images, as are Flickr or Tumblr. Then there’s Vimeo or YouTube for video. For bite-sized versions, there’s now TikTok, or even Vine and Snapchat.
3.Review Networks
Never underestimate the power of user generated reviews from major review networks in an age where location-based and social review sites like Yelp are getting a bigger following, businesses should be more conscious about how opinions shared on these platforms could influence their business.
4.Discussion Forums
Discussion forums are great for spurring in-depth discussions and gathering insight. Before people discussed ideas and thoughts on Facebook timelines, people expressed their opinions on forums. Discussion forums are one of the oldest forms of social media—but because of the rise of the different new platforms, they’ve been somewhat ignored. Platforms like Quora or Digg are designed specifically to facilitate brief or long-winded discussions about any topic.
5. Blogging platforms
Blogging platforms offer the eCommerce seller the ability to discuss and promote their wares in context. There is a lot of content to be found online; and for ecommerce businesses, blogging still stands as one of the most useful ways potential customers can learn more about your product. It's important that eSellers understand and engage with these platforms...without that engagement they’re missing out on a vast market that not only exchanges ideas and news but also has a huge influence on shopping trends.
A word from the author:
Our software Profitizer, is an app that makes it easier for eSellers to understand their marketplace profit & loss data from the top of their business right through to individual or grouped product profitability. For Amazon, eBay, Etsy and other marketplace sellers, Profitizer is “Profit and loss, made simple”.
Find out more: https://www.profitizer.app
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