It’s a good idea, and the timing has never been better, to at least think about selling internationally on Amazon. The Amazon marketplace has 11 different worldwide locations and all of them represent a huge opportunity for sellers to expand their business, globalise their brand, spread their risk, and ultimately improve their profit margins.
What’s to Gain from Selling on Various Amazon Marketplaces
With 11 Amazon marketplaces around the world (North America — United States, Canada, Mexico; Europe — United Kingdom, Germany, France, Italy, Spain; Asia — Japan, China, India), international sellers have the potential to reach billions of customers. And because the marketplace layout is consistent in each location, they don’t have to jump through hoops to set things up. The Amazon brand and reputation are already in place for them to leverage, which can be a hugely valuable tool in any allied business’s back pocket. Buyers are familiar with the brand and buying experience and Amazon sellers get to avoid the plethora of hurdles involved in making fresh inroads to new global marketplaces.
Another big advantage is having the use of Amazon’s fulfilment services. Everyone is familiar with FBA, so let’s look at Europe as a specific example. The European Fulfilment Network (EFN) is like a smaller-scale version of FBA. Once a buyer places an order, the EFN will determine which fulfilment centre is closest and handle the picking, packing and shipping to the customer’s address. What’s really impressive is that the buyer can be in any one of Amazon’s European marketplaces and the seller doesn’t have to worry about things like customs or tariffs — Amazon will take care of all of that for them within their marketplace account. All the sellers must do is make sure their product listing is in the language found in that particular marketplace (i.e. German in Germany, etc).
The downside of the above point is that it doesn’t translate to Amazon China/Japan. Amazon requires a separate account for each. But when you consider the population sizes of each country, that seems like a small price to pay!
There’s never been a better time to go global, and jumping on Amazon’s bandwagon makes perfect sense.
A word from the author:
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